mission

Engagement and brand awareness by Inspiring parents and their families to include more fruit and vegetables in all their meals; breakfast, lunch and dinner.

solution

Together with the client we created a concept where food blogger Linda Stuhaug challenged the parents Komikerfrue and Superpapsen to include more fruit and vegetables in all of their meals. Every week Linda posted inspiring recipes focusing on breakfast, lunch and dinner, while the parents updated their social media platforms weekly on how the challenge was going. The influencers also challenged their followers to participate in this challenge, and use the hashtag #jegtarutfordringen to share inspiration with each other.

result

The influencers created content that was engaging, original, inspiring and entertaining.

The audience participated in the challenge by sharing pictures on Instagram and using the campaign hashtag. We created a concept the client was able to continue using through their social media communication.