The collaboration with Libresse directed to spread the message of the campaign and to assemble as many women as possible in this activation, to give a hand to each other and to collect as much money as possible to help women suffering from cervical cancer.
The key moment in the campaign was to make women aware of how important it is to take care of their health and go for regular gynecological examinations. The challenge we faced was how the idea of the campaign itself would be presented, given that the topic is very sensitive. Thanks to the creativity of our influencers and our campaign management, the idea was presented to the audience in an honest, experienced and open way.
The campaign was active on two social networks, and reached a result of over 1.4 million impressions.