ADAX – panelovner
Adax wanted to create engagement around the brand on Instagram and to increase brand awareness amongst their target group.
Part one of the campaign was about using influencers that could help lift the brand through creating inspiring content, in line with their values and and the client’s brand. We then added ELLE to the campaign, which used content from the influencers and adapted the message to fit the season to promote the product features. For the next round, we will be working with building the brand and a call-to-action message by using the same influencers to promote this authentically.
The campaign resulted in 300% more followers on the client’s Instagram account. Almost 3000 contestants joined an Instagram contest. The ELLE native article was the 4th most read organic article ever on elle.no.