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Client cases

ADAX – panelovner

  • mission

    Adax wanted to create engagement around the brand on Instagram and to increase brand awareness amongst their target group.

  • solution

    Part one of the campaign was about using influencers that could help lift the brand through creating inspiring content, in line with their values and and the client’s brand. We then added ELLE to the campaign, which used content from the influencers and adapted the message to fit the season to promote the product features. For the next round, we will be working with building the brand and a call-to-action message by using the same influencers to promote this authentically.

  • result

    The campaign resulted in 300% more followers on the client’s Instagram account. Almost 3000 contestants joined an Instagram contest. The ELLE native article was the 4th most read organic article ever on elle.no.

Customer review

UI has for Adax been an important business partner in terms of careful and strategic selection of influencers to collaborate and build our brand with. With thorough analysis and creative ideas as a foundation, our initial campaign and SoMe activity gained strong results, visibility, and engagement that we would have been unable to do on our own.